PPG Paints partners with NHL, too

Why paint the town when one can paint a whole continent?

PPG Paints, founded in 1883 and based in Downtown Pittsburgh, is expanding its unprecedented branding initiative from the local hockey scene to the whole North American hockey community, this through an agreement announced Thursday to become the official paint of the NHL

That followed, of course, the company's 20-year deal with the Penguins, achieved last summer, to rename their building PPG Paints Arena.



"We're excited to deep our relationship with the NHL and the millions of home-improvement consumers and paint professionals who follow their favorite teams in the U.S. and Canada," Bryan Iams, PPG's vice president for corporate and government affairs, said Thursday in a press conference that was the only event of the day at Heinz Field leading up to the Penguins-Flyers game here Saturday night.

As he spoke on a stage at field level, workers were managing the sheet of ice behind him: